TRACIE GUY-DECKER
Writer. Speaker. Doodler.
Credentials
PROFESSIONAL ​INFO​​
2023 Honoree
Elissa Froman Heschel Vision Awards
Jews United for Justice
I'm a writer, strategist, project manager, public speaker, facilitator, educator, podcaster, and commentator.
My originality, logical priority-setting skills, strategic thinking, and knack for creative solutions complement a deep emotional intelligence and a fundamental commitment to finding the win-win-win.
My career has ranged from higher ed to philanthropy to museums, but the through-line has been a deep commitment to using my talents and experience to help individuals and institutions thrive.
WORK EXPERIENCE​​
2024-
Brand Strategy Consultant
BGB Group
2023 -
Co-Founder/Co-host
Guy Girls Media
Passion projects make work into play.
CONTENT CREATION
• Podcast co-host and video editor
• Copywriter and editor
• Graphic designer
ADMIN and OPERATIONS
• Web design & Maintenance
• Manage podcast hosting and distribution
2021-2023
Senior Partner
Joyous Justice, LLC
Fulfilling multiple roles continues to define my professional experience.
CONTENT CREATION
• Podcast co-host and sometime video editor
• Course co-creator and tech support
• Blog, email, and web-copy writer and/or editor
ADMIN and OPERATIONS
• Primary architect of new infrastructure in Kajabi platform
• Consult on Accounts Payable and Accounts Receivable processes and procedures
• Contribute to long-term strategy and tactics for organization growth and scalability
EVENT and COMMUNITY SUPPORT
• Provide support on Zoom webinars and other meetings
• Co-plan / facilitate select programming
• Serve as moderator / facilitator for online communities
2019-PRESENT
Curriculum Developer, Facilitator, Coach
Tracie Guy-Decker Consulting
For Jewish and more general audiences, I develop and/or deliver curriculum around race and racism, antisemitism, oppression, and power. I specialize in making complex concepts (e.g. the effects of White Supremacy Culture or the dynamic nature of antisemitism) digestible. I meet my audience where they are and help them deepen their analysis while staying present for the discomfort that arises.
Clients have included the University of Maryland Office of Diversity & Inclusion, the Baltimore Jewish Council, Kesher Pittsburgh, and the Elijah Cummings Youth Program.
2010-PRESENT
Writer & Fundraising Consultant
Tracie Guy-Decker Consulting
Whether as copywriter with a marketing agency, in-house talent, or pro-bono for organizations I believe in, I've helped raised millions of dollars over the past decade.
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My specialty is long-form fundraising direct response packages. I take a holistic view of every direct-response fundraising campaign, with an eye to list selection, package components, timing, ask strategy, and multi-channel execution.
2018-2020​
Deputy Director
Jewish Museum of Maryland
2015-2018
Associate Director for Projects, Planning and Finance
Jewish Museum of Maryland
At a small museum, everyone wears a lot of hats. That was especially true for me.
WRITING and EDITING
• Grants (city, state, federal, and private)
• Publications (annual reports, exhibit catalogs, in-gallery and marketing brochures)
• Fundraising (donor menus, direct response letters and emails, stewardship and thank yous)
• Membership communications (6+ renewal touches per membership level, membership acquisition, thank yous and new member packets)
• Blogs and newsletters
• Exhibit scripts (interpretive and label copy)
ADMIN and OPERATIONS
• Annual Budgets (created and managed annual budget for the Museum between $1.5 and $2.5million)
• Accounts Payable (review all transactions, provide coding for accountants, created systems for tracking ~4000 invoices/year)
• Facilities Management (two historic synagogues, the Museum building, and 2 additional owned-properties)
• Staff retreats and cohesion efforts
• Processes and internal controls for finance and quality assurance
PROJECT and PROCESS MANAGEMENT
• Implementation of project management software
• Selection, configuration, and data transfer for new constituent relationship management software and point-of-sale solution (~15,000 records & ~20,000 transactions/year respectively)
• Exhibit project management for more than 10 exhibits at 2000 sq ft
• Development of multi-touch, multi-channel renewal process, improving retention by 20%
• Strategic briefs and after-action documents for all major projects, keeping all stakeholders informed and aligned
• Oversight and direction for evaluation (front-end and summative evaluations, satisfaction surveys, memorability study)
FUNDRAISING
• Stewardship and solicitation for a small portfolio of donors (~20)
• Segmentation and strategy (pipelines, ask strings, benefits) (~3000)
PUBLIC SPEAKING and FACILITATION
• Lectures and presentations (live and via digital platforms
• Small-group facilitation
• Moderating for panels and speaker Q&A
• Spokesperson for Museum with radio, TV, and newspaper journalists
2013-2015
Senior Associate Director, Marketing & Communications
Office of Undergraduate Admissions, Johns Hopkins University
As the lead marketer for the office of undergraduate admissions, it was my role to develop a strategic marketing plan, overseeing and integrating marketing deliverables, including print, web, social media, and in-person events.
2011-2013​
Director of Marketing
United Jewish Federation of Tidewater
Oversaw an internal marketing agency for the Federation and the Jewish Community Center, 14 client-departments in all, ranging from fitness to cultural arts to philanthropy. Produced an award-winning publication Returning to Work, Hampton Roads in support of a newly-launched infant care program.
2010-2011
Assistant Director, Direct Marketing
College of William & Mary, Annual Giving Programs
Provided strategy, project management, and best practices for all of the direct response fundraising and select stewardship activities for the Fund for William & Mary and four constituent funds. More than 500,000 pieces of mail or email through more than 50 distinct projects annually raising nearly $1,000,000, with 100% on-time and on-budget record.
COMMUNITY
2015-PRESENT
Baltimore Hebrew Congregation
2017-Present | Chair, Social Justice Committee
2016-2017 | Vice Chair, Social Justice Committee
2017-2022 | Chair, Anti-Structural-Racism Working Group
2015-2018 | Race/Justice Reading Discussion Group Leader
2016-PRESENT
Jews United for Justice
2023-Present | Member, Board of Directors
2022-Present | Member, Board/Staff/Leader Racial Equity Implementation Team
2022-Present | Member, Transparency in Communications, Racial Equity Working Group
2018-2023 | Co-Chair, Baltimore Leadership Council
2016-2019 | Chair, Baltimore Fundraising Committee
EDUCATION & TRAINING
Divinity School of the University of Chicago
1994-1998
M.A. Religious Studies (concentration: History of Judaism)
Ph.D. coursework (concentration: Modern Jewish Thought)
1994-1998
Oberlin College
B.A. English & Religion, Minor in Politics.
Inducted to Phi Beta Kappa, Zeta of Ohio.